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Allies In Arts

Our commitment to standout individuality

We want to amplify unique creative voices and drive inclusivity. EFFEN is a socially-expressive vodka and we work with organizations that reflect that collaborative ethos. It’s the essence of our liquid spirit.

At EFFEN we are passionate about empowering people to embrace their individuality and express their most authentic selves. That’s exactly why we choose to work with the most progressive non-profit organizations who level-up life for everyone; regardless of race, gender or sexual orientation.

Our leading partner is Allies in Arts. Their mission is simple; to even the odds. The non-profit works with artists who are women, BIPOC and LGBTQ+ to break down barriers created by discrimination in order to help artists from marginalized communities get paid fairly for their work. Allies In Arts programs include screenings, exhibitions and grants, providing dynamic platforms to diverse creatives from film to music to performance and the full spectrum of visual arts. And we couldn’t agree more. Their work gets us thinking, so we’re 100% in.

Show the world you mean it
EFFEN Pride Vodka bottle shot
Embracing cultural wealth

EFFEN made donations to AIlies in Arts supporting queer Black artists. Because who doesn’t want to amplify a talented creative voice, right?

We’re on a mission to support the work of this non-profit to lift up the lives of underrepresented communities, sparking the creation of new and original pieces of art and media. Founded by entrepreneur/musician Paco de Leon and award-winning filmmaker Drew Denny, who runs the organization with trans artist and activist Kyle Lasky, Allies in Arts is a home for socially minded creative pioneers, which fits seamlessly with our ethos at EFFEN.

Effen AlliesInArt Vodka

How we’re working together

We’ve collaborated with talented Chicago based LGBTQ+ artist and street muralist Sam Kirk to launch our brand new PRIDE 365 EFFEN Vodka. Sam identifies as both LGBTQ+ and BIPOC and has created a standout label for this PRIDE edition. It houses our EFFEN Original and will become a permanent addition to the EFFEN Vodka liquid lineup. For every bottle made EFFEN is donating $1 to Allies in Arts.

An expansive creative scope

Allies in Arts fund a diverse spectrum of the most talented creatives. From film-makers to photographers, artists, directors and writers, they support hundreds of both acclaimed and up and coming names in the arts arena.

Did you know?

The creative industry; a way to go
to embrace full diversity

A few pieces of context to shine the spotlight on why we’re so happy to work with Allies in Arts

 

● Only 4.5% of films were directed by women in 2018

● Only 1.6% of films were directed by women of color

● Just 11% of US major museum acquisitions are artworks made by female artists

● Less than 15% of US major museum holdings are made by BIPOC artists

● The music industry is made up of just 5% female music producers, 95% male

Working Together Wanjiro Njendu
Bottle pride 365 yellow

“Pride 365 shares the bold and vibrant joy of my LGBTQ+ community. I love the many ways we express ourselves through fashion, form and fellowship. I want people to know that this is who we are everyday.”

Sam Kirk Artist and Creator of EFFEN Pride 365 original label and artwork
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Need some mixing inspo?

EFFEN makes the finest base for an eclectic variety of truly unique cocktails. From classics to new-gen mixes with a distinctive twist. Shake it up and put your own spin on these bartender- inspired creations...

Citrus Vodka Cocktail
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Let loose with our Spotify playlist

Whatever the vibe, wherever you’ve landed, never miss a beat with the EFFEN playlist. This carefully curated list of artists and genres makes the ideal soundtrack to a life lived loud and proud, right now. Just turn up.

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